We all know the importance of marketing. And thanks to the boom of technology, we now have myriad ways to market a business, product, or service. Each era has...

Marriage in the “New” India

The highest happiness on earth is the happiness of marriage.- William Lyon Phelps Weddings are amazing. From a simple traditional wedding to a theme wedding,...

4 simple steps to hire perfect employees for your small business

"Recruiting is hard. It's just finding the needles in the haystack. You can't know enough in a one-hour interview. So, in the end, it's...

Instagram marketing – The best way to build your brand

In this ever-changing world, it's imperative to keep ourselves updated. Decades ago, ads and newspapers were two of the most popular ways to market...

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5 Popular Business Directories That Every Entrepreneur Should Know

Gone are the days where prints, postcards, and SMS, etc.., were the only means of marketing for small businesses. Thanks to the internet and...

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Why should you support local businesses now more than ever

In the midst of a pandemic crisis, Where local businesses are still struggling to recuperate from an economic recession, many people across the COVID19...

How are restaurants turning “dining with social distancing” a fun experience?

Imagine this- you are sitting at your favorite restaurant with your group of friends, enjoying the food, and making memories. Takeouts are convenient, but...

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Time to dine-in? Restaurants are now reopening in Mumbai

India is a land of diverse cultures and traditions, and that is reflected in its extensive cuisines too. Many restaurants in India are family-owned,...

Top 6 Digital tools that help small businesses manage their business

One of the essential aspects of running a successful business in the 21st century is the use of digital tools. A myriad of organizational...

A Look Into The Pandemic’s Effect On Mortgage Industry

Mortgage brokers act as a bridge between clients and insurers. With constant meetings and visits, their work requires them to be around people most of the time. So, with the pandemic in the equation, what are the changes they had to face?

How to know you are ready to start a business?

As much as we all love our job, almost all of us would have thought about launching our own business at some point. I...

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What you didn’t know about content marketing

“Content is the reason search began in the first place.” - Lee Odden (CEO of TopRank marketing)  Marketing is a multi-faceted process involved in selling a...

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The ongoing global pandemic leads to an unprecedented surge in the unemployment rate in Canada

While the stress of losing a job is itself a dismal, layoffs during a crisis is devastating. The recent surge in the unemployment rates...

5 simple tricks to optimize your business’s online presence

We are living in an era where the e-commerce industry has already invaded the digital world and established an empire. Although e-commerce has helped...

How To Support Small Bookstores During This Pandemic?

I love walking into a bookstore. It is like all my friends are sitting on shelves, waving their pages at me.― Tahereh Mafi. When India...

Why will the beauty industry never be the same again?

The coronavirus took the world by storm in January. And the whole of the world is trying to recover from the damage it caused....