In this digital world, most of us rely on a search engine to look for almost anything. And Google’s new algorithm has made it clear that content is the king. Having informative and unique content can help your website rank well on Google. And blogging is a great way to do it.
Many small businesses have websites, but most of them would have never concentrated on blogging. With the whole Covid-19 pandemic completely changing the way of marketing, it is the right time for you to start blogging.
Why is blogging important for a business?
In addition to helping you drive traffic to your website, blogging has tons of other benefits too.
Create value to your audience:
Small businesses are supported by the local community. During this tough time, you can use your platform to support your community and other local businesses that are struggling.
Feature other small businesses on your blog post, give advice to startups who are struggling, share your experience, and show that you care. It can help you earn their trust.
Helps people grow interest in your products/services:
Lockdown has made people experiment with things they never tried before. You can use this opportunity to get creative and provide people with advice and tips.
If you are a hairstylist, write a blog post about simple haircare routines or simple hairstyles. The possibilities are endless. As long as you post useful content, people will be interested in you and your products/services.
Keeps your clients informed:
On your course to acquiring new clients, don’t forget about your existing ones. Post on your social media platforms, send them newsletters of interesting content to keep them informed.
Improve your website’s SEO:
Posting unique and useful content will make people stay longer on your website, which, in turn, improve your website’s SEO and help you rank well on Google.
Amid this coronavirus crisis, people are constantly looking for reliable information and advice to resolve their queries. Consistently posting such information can help people notice you. If done correctly, blogging can help you gain more audience and win their respect and trust.